Overview
Yellystone Outdoors sells outdoor gear online. When we started tracking the project in April 2026, the store was getting 149 clicks a month from Google Search. Three months later it was getting 570.
The goal
Get more of Yellystone’s products in front of shoppers searching on Google, and turn that visibility into visits to the store.
What we worked on
- Optimising product pages and updating product details
- Product, FAQ and breadcrumb schema across 130+ products
- Image SEO, including optimised file names and alt text
- Brand profiles and published content to build authority
- Off-page SEO and link building
- Monthly reporting from Google Analytics and Search Console
The results
- Clicks from Google: 149 in April → 570 in July 2026 (+283%)
- Search impressions: 3,165 → 27,824 a month
- Organic sessions: 245 → 642 a month (+162%)
- Average position: held steady around 11 while impressions grew almost nine times
Key takeaway
For an online store, structured data and well-optimised product and image pages let Google show far more of your catalogue. That growth in impressions is what turned into more than three times as many clicks.
From the client’s own report
The numbers behind this case study
Clicks from Google Search each month
- 149 → 570monthly clicks from Google
- 3,165 → 27,824monthly search impressions
