CRM Squirrel is our sister company, a Pipedrive consultancy, so we run its SEO in-house.
Overview
CRM Squirrel helps sales teams set up and automate Pipedrive. In June 2025 the site’s pages sat at an average position of 64 on Google, well beyond where most searchers look.
The goal
Lift the site’s rankings for Pipedrive and CRM searches so more potential clients find it on Google.
What we worked on
- Keyword research for Pipedrive setup, automation and consulting searches
- On-page SEO across the service pages
- Comparison and guide content for CRM buyers
- Technical SEO and internal linking
The results
- Average position: 64.0 in June → 24.7 in November 2025
- Clicks from Google: 36 → 82 a month (+128%)
- Website users: 229 → 356 a month (+55%)
Key takeaway
A climb of nearly 40 positions moved the site from page seven to page three, and clicks more than doubled as a result.
From the client’s own report
The numbers behind this case study
Clicks from Google Search each month (2025)
- 36 → 82monthly clicks from Google
- 64.0 → 24.7average Google position (lower is better)
