Sofhor Tourism is a travel brand we co-founded, so we run its SEO ourselves.
Overview
Sofhor Tourism offers tours and travel packages. In March 2025 its pages averaged position 13.9 on Google, on page two for most searches.
The goal
Move the site onto page one for its key travel searches and grow how often it appears on Google.
What we worked on
- Keyword research for destinations and tour packages
- Destination and package page optimisation
- Travel guides and content for trip planners
- Technical SEO and internal linking
The results
- Average position: 13.9 in March 2025 → 5.6 in April 2026
- Search impressions: 20,191 → 62,666 a month (+210%)
- Clicks from Google: around 400 a month, holding steady as the site reached far more searchers
Key takeaway
Climbing from page two into the top six tripled how often the site appears on Google. The next step is improving titles and descriptions so more of those impressions turn into clicks.
From the client’s own report
The numbers behind this case study
Search impressions on Google each month
- 20,191 → 62,666monthly search impressions
- 13.9 → 5.6average Google position (lower is better)
