Local SEO Case Study | How Patrick Bond Cleaning Increased Calls by 111%

Local SEO Case Study | How Patrick Bond Cleaning Increased Calls by 111%

In this case study, we’ll walk you through the step-by-step process of how we helped Patrick Bond Cleaning increase calls by 111% through local SEO optimization.

Did you know that 50% of consumers performing local searches on search engines visit a store within one day? If your business relies on local customers and word-of-mouth marketing, having a solid local search engine optimization strategy is essential.

Consider These Statistics:

88% of local consumers searching via mobile devices either call or visit a store the same day.
97% of online searchers are looking for local businesses.
Over three-quarters of mobile users searching for local businesses end up purchasing from local stores.

From these stats, it’s clear that optimizing for local search queries isn’t optional anymore—it’s how local consumers find your business. Read on to learn how we helped our client increase calls and revenue through local search optimization.

Patrick Bond Cleaning Local Keyword Ranking Data

Our Local SEO team worked hard, and after seven months, Patrick Bond Cleaning ranked in the top 3 in Brisbane for multiple keywords, including “bond cleaning Brisbane.”

Client Overview

Client: Patrick Bond Cleaning
Industry: Bond Cleaning / End of Lease Cleaning / Tenant Cleaning
Challenges: Low visibility in local searches, leading to fewer phone calls.
Goals: Increase company visibility in local searches, attract more customers, and drive more phone calls.
Services Provided:

Technical SEO
Website Speed Optimization
Local SEO
Google My Business (GMB) Optimization
Content Writing
Social Media Management
Guest Posting
SEO Audit
Duration: 7 months

Who is Patrick Bond Cleaning?

Patrick Bond Cleaning is a professional cleaning company serving customers across Brisbane Northside, Brisbane Southside, East Brisbane, West Brisbane, Calamvale, Toowoomba, Gold Coast, Sunshine Coast, and surrounding areas.

The company offers a wide range of services, including:

Carpet cleaning
End of lease cleaning
Regular house cleaning
One-time house cleaning
Commercial cleaning
Kitchen and oven cleaning
Window cleaning
Bathroom and toilet cleaning
Wall cleaning
Full real estate cleaning
Pest control

Patrick Bond Cleaning has been delivering high-quality and trustworthy cleaning services for over ten years. Their primary sources of customers are their website and Google My Business listings. A drop in traffic significantly affects their revenue, and that’s exactly what was happening before they reached out to us. Their website rankings had dropped drastically, and their GMB profile was nearly invisible in local searches. Within seven months, we changed that and increased their calls by 111%.

Issues

Before making any changes, we conducted a thorough audit of their website and Google My Business profile to identify what was missing. Here’s what we found:

Google My Business profile not efficiently optimized.
Incorrect service page layout.
Missing XML sitemap.
Website not optimized for mobile users.
Lack of local citations.
On-page SEO issues.
Website content was not optimized with high-ranking local keywords.
Fewer customer reviews on Google My Business listing.

Even though Patrick Bond Cleaning was already a well-known company in Brisbane, these issues were preventing them from getting calls from potential clients. Our digital marketing experts knew exactly what needed to be done to turn things around.

Execution

Based on our findings, we focused on these key areas:

Google My Business Optimization

Google My Business listings provide an overview of your business on local search results, including address, hours of operation, contact information, and more.

While Patrick Bond Cleaning had a GMB profile, it lacked important elements like directions, photos, and customer reviews. We:

Added high-quality images to make the profile more appealing.
Updated contact information and business details.
Encouraged customers to leave reviews and responded to existing ones.

Optimizing Webpages for Local Data

We optimized the Home Page, About Page, and service pages by integrating local-specific keywords to improve rankings for local searches.

Fixing the Service Page Layout

When we took over the website, services were listed in bullet points without detailed descriptions—an approach that isn’t ideal for long-term SEO. To improve this:

We created separate pages for each service.
We added compelling call-to-action (CTA) buttons to guide customers.
We added an XML sitemap to improve indexing and help Google understand the website’s structure.

Optimizing the Website for Mobile Users

Since 61% of local mobile searchers contact a business with a mobile-friendly website, we ensured Patrick Bond Cleaning’s website functioned seamlessly on all devices, including smartphones, tablets, and desktops.

Additionally, we submitted the website to relevant industry-specific local citations.

The Results

Over the course of seven months, we achieved outstanding results for Patrick Bond Cleaning:

Increased Google My Business reviews from 50 to 124.
Improved the company’s Google Maps rating to 3.8 stars.
Increased phone call queries by 111%.
Achieved top rankings for keywords such as “bond cleaning Brisbane” and “bond cleaner Brisbane.”

Be Visible in Your Local Area!

If you want to improve your visibility in local search results but don’t know where to start, we’re here to help.

We helped Patrick Bond Cleaning achieve impressive results in just seven months. Let us do the same for your business through our proven local SEO strategies.