Are you looking to improve your local business’s online visibility to attract more local consumers? If so, mastering local SEO is essential. While it’s possible to boost your own SEO and dominate your local area, hiring a professional local SEO service ensures you get optimal results.
Still unsure why you should hire professional SEOs?
Read on to see how we helped NO1 Roofing Brisbane rank high in local searches, dominate its local area, and increase calls by 111% with a locally focused SEO campaign in just seven months.
The company is currently dominating local searches for keywords like “Roofing Brisbane.” Check the live keyword ranking position of NO1 Roofing Brisbane to track its daily growth:
Client Overview
Client Name: NO1 Roofing Brisbane
Industry: Roofing
Challenges: Phone call inquiries were too low as the client’s website and Google My Business profile weren’t visible on local searches.
Goals: Increase visibility in local searches, attract more customers to the client’s website, and boost call inquiries.
Services Provided:
- Technical SEO
- Website Speed Optimization
- Local SEO
- Google My Business Optimization
- Content Planning and Optimization
- Social Media Management
- Review Management
- Co-citation Management
Duration: 9 months
Who is NO1 Roofing Brisbane?
NO1 Roofing Brisbane is a roofing company connecting homeowners with licensed roofers across South East Queensland.
The company works with professional roofing contractors specializing in residential and commercial metal re-roofing, all of whom have QBSA licensing and adhere to strict Public Health and Safety regulations. Most of the contractors have over 15 years of experience in delivering high-quality products, re-roofing, and new roof installations for domestic and commercial properties, along with expert advice and customer support.
Current service areas include:
- Northern NSW
- Northside Brisbane
- Gold Coast
- Southside Brisbane
- Sunshine Coast
- Western suburbs
Despite their expertise and strong reputation, NO1 Roofing Brisbane faced challenges in generating enough phone call inquiries due to several SEO and technical issues.
Issues Identified
During our comprehensive audit of the client’s website and Google My Business profile, we uncovered several critical issues:
- Google My Business Profile not optimized – Customers couldn’t easily find contact details.
- On-page SEO issues – Missing alt tags and poor metadata structure.
- Website not mobile-friendly – Poor user experience on mobile devices.
- Unindexed web pages – No XML sitemap.
- Poor contact form design – Hindering customer inquiries.
- Phone number missing on key pages – Difficult for customers to call directly.
Identifying these issues helped us understand why the client wasn’t getting as many local phone inquiries as expected.
Execution Strategy
1. Launched a Solid Local SEO Strategy
Being visible on Google Maps when customers search for local businesses is crucial for attracting traffic and leads. Due to technical issues, NO1 Roofing Brisbane struggled with ranking on Google Maps. To fix this, we:
- Listed NO1 Roofing Brisbane on Google Maps and optimized its profile.
- Set up and enhanced Google My Business listings.
- Listed the website on top roofing directories.
- Optimized the website for local searches.
2. Improved Website Content
Initially, the website had content, but it wasn’t fully optimized for local searches. We:
- Conducted keyword research to find competitive local keywords.
- Updated content with location-based keywords to improve local search rankings.
- Enhanced pages with high-quality images and detailed service descriptions.
- Fixed title tags and meta descriptions to improve click-through rates (CTR).
3. Enhanced Service Page Layouts
Before our intervention, all services were listed on a single page, making it difficult for customers to find relevant information. We:
- Created separate service pages for commercial roofing, re-roofing, metal roofing, and colorbond roofing, using location-specific keywords to boost rankings.
- Optimized call-to-action (CTA) placements, adding a phone number on every page for easy access.
4. Strategically Placed Location Information
Just having the business location in the website footer wasn’t enough. We:
- Added the location to the website URL, service pages, meta descriptions, and footer.
- Ensured service area mentions were present throughout the site to reinforce local relevance.
After optimizing the website and Google My Business listings, NO1 Roofing Brisbane started seeing remarkable results.
Results Achieved
Here’s what we accomplished:
✅ 311% increase in website traffic
✅ 1,200 daily unique website visitors
✅ 111% increase in calls from local customers
✅ 63% increase in sales within the first two months
Why Choose Us for Your SEO and Digital Marketing Campaigns?
With countless digital marketing agencies out there, here’s why we stand out:
- Over 12 years of experience in digital marketing.
- Specialists in SEO, digital marketing, web design, content creation, and Google My Business optimization.
- Proven, data-driven strategies that deliver measurable results.
- Dedicated customer support to guide you at every step.
Ready to Partner With Us?
Take your business to the next level with expert local SEO strategies.
📧 Contact us at jmurphy@seo-squirrel.com or fill out the contact form on our website, and we’ll be happy to assist you!