How We Helped Affordable Carpet Cleaning Dominate Local Search Rankings
With consumers searching for local businesses so often, optimizing your business for local searches plays a significant role in making it visible in your region.
When consumers search for a local business, Google displays results in the Google 3-Pack. The Local 3-Pack appears at the top of search engine results pages 93% of the time.
Statistics don’t lie:
- 50% of consumers visit a store within a day after seeing it on a local search.
- 80% of local searches result in conversions.
- 28% of local searchers have a high purchase intent.
- 97% of consumers search online to find local businesses.
What This Means for Affordable Carpet Cleaning
Building your presence in Google Local 3-Pack isn’t optional anymore.
In this case study, we’re going to show you how we helped Affordable Carpet Cleaning rank in Google Local 3-Pack and increase revenue by 133% by optimizing their Google My Business profile and website.
Local SEO Project
Client Overview
Company Name: Affordable Carpet Cleaning
Industry: Carpet Cleaning
Services Provided:
- Google My Business Setup and Optimization
- WordPress Web Design
- Local SEO
- Digital Marketing
- Website Speed Optimization
- Technical SEO Auditing
Who is Affordable Carpet Cleaning?
Affordable Carpet Cleaning is a leading carpet cleaning company with over 10 years of experience providing high-quality cleaning services. Starting as a small business, they have expanded their services across the region, delivering professional cleaning solutions for residential and commercial customers.
The company stands out due to:
- Eco-friendly cleaning solutions that are safe for families and pets.
- Experienced and professional team dedicated to quality service.
- State-of-the-art equipment for superior carpet cleaning.
- Affordable pricing and free consultations.
The Challenges
The company wanted to increase its visibility on local searches to attract more customers through their Google My Business profile and website.
Goals:
- Improve online visibility through Google My Business Optimization and Local SEO.
- Increase website traffic and phone inquiries.
- Drive more physical visits to their cleaning services.
Duration: 12 Months
Execution
Our local SEO strategy focused on helping the client rank in Google Local 3-Pack.
Google My Business (GMB) Optimization
The client already had a GMB profile, but our audit revealed several issues:
- Missing business hours
- No engaging images
- Website not linked to profile
- Lack of responses to customer reviews
- Incomplete business categories and descriptions
What We Did:
✅ Optimized every section of their Google My Business listing.
✅ Enhanced website pages, including service pages, location pages, and blogs.
✅ Improved website speed to meet Google’s guidelines.
✅ Managed reviews and customer interactions to boost credibility.
✅ Strengthened brand reputation through strategic online campaigns.
✅ Implemented co-citation management to increase authority.
✅ Fixed technical SEO problems that affected search rankings.
✅ Refined website design to improve user experience and engagement.
Simply claiming and setting up a Google My Business listing is not enough to rank in Google 3-Pack. We took additional steps, such as:
- Adding complete and accurate business details with relevant categories.
- Updating local business hours and making them visible.
- Posting high-quality photos to attract customers.
- Actively responding to reviews to boost engagement.
- Publishing Google Posts weekly to enhance visibility and click-through rate.
- Adding the business website link to their profile for increased traffic.
The Results
After fully optimizing the company’s Google My Business profile, we achieved:
🚀 711% increase in organic keyword rankings (December 2024 – January 2025)
⭐ Customer reviews increased from 45 to 172
📞 Calls increased by 314%
📍 Ranked in Google Maps Local 3-Pack
💰 Revenue increased by 133%
Currently, the company ranks on page #1 in local searches for multiple keywords, such as:
- Carpet cleaning
- Commercial carpet cleaning
- Carpet steam cleaning
- Tile and grout cleaning
Over to You!
With local searches driving high-intent consumers, appearing at the top of local results is essential for your business growth.
We can help you rank in Google Local 3-Pack by optimizing your Google My Business profile and website.
✅ Need help setting up or optimizing your Google My Business profile?
✅ Want to increase your rankings and customer inquiries?
We are a team of Local SEO experts specializing in:
- Google My Business Optimization
- Web Design & Local SEO
- Google Analytics & Performance Tracking
📩 Get a FREE quote or consultation today!
Email: jmurphy@seo-squirrel.com
Rank at the top, increase visibility, and grow your business with our expert services!