How Andrew Skip Bins Increased Calls from 30% to 150%

How Andrew Skip Bins Increased Calls from 30% to 150%

Did you know that 46% of all Google searches are looking for information about local businesses?

Local SEO is a powerful strategy for small businesses or companies operating on a local level.

Here are some local SEO stats that highlight its importance:

• 28% of people searching for a nearby store end up making a purchase.
• 76% of consumers searching for something nearby on mobile devices visit the business within a day.
• A third of all mobile searches are looking for local information.

To improve the visibility of your products or services and stay relevant to local consumers, you must optimize your digital assets (Google My Business, social media channels, and website) for local search.

In this case study, we’ll show you step-by-step how we helped Andrew Skip Bins increase calls by 150% through local search optimization.

Andrew Skip Bins Local Keyword Ranking Data

Check out how Andrew Skip Bins’ local keywords perform: Local Keyword Ranking Data

Client Overview

• Client: Andrew Skip Bins
• Industry: Waste Management
• Challenges: Business not optimized for local search, making it difficult for customers to find it.
• Goals: Improve local search rankings, attract more customers, and increase phone call inquiries.
• Services Provided: Local SEO, Technical SEO, and Website Speed Optimization
• Duration: 6 months

Who is Andrew Skip Bins?

Andrew Skip Bins is a fully licensed, reliable, and trustworthy skip bin hire service offering affordable and convenient waste management solutions in Brisbane, Australia. The company serves clients in the following areas:

• Brisbane City and Central Business District
• Redland Bay
• Southside Brisbane
• Northside Brisbane
• Western Brisbane Suburbs
• Gold Coast and Sunshine Coast
• Moreton Bay
• Ipswich and Toowoomba

The company provides a range of skip bin services, including:

• Commercial Skip Bins for business and industrial waste
• Residential Skip Bins for household waste
• Builders Skip Hire for construction projects

Andrew Skip Bins offers same-day delivery and professional services. Whether you need a skip for a one-time garden cleanup, home renovation, or long-term waste disposal, they provide bin sizes ranging from 2 to 25 cubic meters.

Challenges Faced

Before working with us, Andrew Skip Bins struggled with the following issues:

• Google My Business (GMB) profile not fully optimized
• Website speed issues impacting user experience
• Website content not optimized for local searches
• Lack of visible call-to-action (CTA) buttons
• Missing XML sitemap
• Broken internal links affecting site navigation
• Lack of high-quality backlinks

Despite offering exceptional services at competitive prices, these challenges prevented the company from gaining visibility in local search results.

Over six months, we helped Andrew Skip Bins overcome these obstacles and significantly increased their call volume.

Execution Plan

Step 1: Conducted a Local SEO Audit

We started by performing a comprehensive local SEO audit to assess the client’s Google My Business profile and website performance. This audit included:

• Google My Business Profile Audit – Checked GMB visibility, accuracy of business details, and missing optimization opportunities.
• Google Search Console Audit – Identified website errors affecting rankings.
• On-Page SEO Audit – Evaluated website content for local search relevance.
• Website Performance Audit – Assessed speed, user experience, and technical issues.

Step 2: Implemented a Local SEO Strategy

Since appearing on Google Maps can significantly increase local leads, we focused on optimizing the client’s local search presence:

• Google My Business Optimization – Enhanced business descriptions, updated categories, services, operating hours, and uploaded high-quality images.
• Consistency in NAP (Name, Address, Phone Number) – Ensured all business details were uniform across directories.
• Encouraged Google Reviews – Helped Andrew Skip Bins generate positive customer reviews to boost credibility and rankings.

Step 3: Conducted Local Keyword Research and Optimized Website Content

We performed in-depth keyword research using tools like Ubersuggest, Answer The Public, and SEMrush. Based on this research, we:

• Added high-intent local keywords to the website content.
• Optimized website for mobile users to improve accessibility.
• Enhanced CTA buttons on service pages to increase engagement.

Results

After three months of consistent SEO efforts, we achieved the following results:

• Significant increase in website traffic – Monthly visitors grew from 200 to over 3,000.
• Improved Google My Business rankings – The business now appears in top local search results.
• 150% increase in call inquiries – More customers are reaching out.

Here’s a look at the numbers before and after our SEO efforts:

We Can Help You!

Are you struggling to rank in local searches? Our team of SEO experts can help optimize your Google My Business profile, improve website speed, and enhance your local search presence to attract more customers.

📧 Get in touch with us at jmurphy@seo-squirrel.com or fill out the form on our Contact page, and we’ll get back to you!