How We Helped Our Client Rank Their Website on Google Maps Local 3-Pack and Increase Revenue by 70%
Being visible in local searches doesn’t just help you generate more revenue and grow your business—it also helps you connect with potential customers, understand their pain points, and provide effective solutions.
The Power of Local SEO:
- 97% of online searches are from people looking for local businesses.
- 46% of all Google searches are local.
- 72% of local searchers will visit a store within 5 miles of their location.
If you want to grow your local business, mastering Google Maps Local 3-Pack is essential.
Case Study: How We Helped VIP Carpet Cleaning Achieve Higher Rankings and Increased Revenue
Client Overview:
- Client Name: VIP Carpet Cleaning
- Industry: Carpet Cleaning and Restoration
- Challenge: Improve Google Maps Local 3-Pack ranking, drive more organic traffic, and increase revenue.
- Goals: Dominate local search results, enhance visibility among local consumers, and generate more revenue online.
- Services Provided: Website and Google My Business Optimization
- Duration: 7 Months
About VIP Carpet Cleaning
VIP Carpet Cleaning is a professional cleaning service based in Queensland, offering carpet, upholstery, and tile cleaning for residential and commercial properties. The company prides itself on using eco-friendly cleaning solutions and highly trained technicians with years of experience in the industry.
What sets VIP Carpet Cleaning apart:
- Comprehensive deep-cleaning solutions with long-term care recommendations.
- A team of highly trained professionals.
- Over 20 years of experience.
- Eco-friendly cleaning solutions.
Identifying the Issues
Before executing our strategy, we conducted a full audit of the company’s digital presence, including the website, social media platforms, and Google My Business profile. Here’s what we found:
- The website was not appearing on Google Maps.
- Google My Business was not optimized correctly.
- The website and Google My Business lacked fresh, optimized content.
- Service pages had insufficient content and poor structure.
- The website lacked a clear and compelling call-to-action (CTA).
Due to these issues, VIP Carpet Cleaning was losing visibility in local searches, leading to lost revenue to competitors.
The Strategy: How We Ranked VIP Carpet Cleaning on Google Local 3-Pack
We worked hard to rank the highly competitive keyword “Carpet Cleaning Gold Coast” in Google’s Local 3-Pack and SERPs. After just a few months, we achieved outstanding results.
Execution:
1. Implementing a Local SEO Strategy
- Added VIP Carpet Cleaning to Google Maps.
- Optimized their Google My Business profile.
- Listed the website in top carpet cleaning directories.
- Optimized content and pages to rank in local search results.
2. Enhancing Website Content
- Conducted in-depth keyword research and targeted high-value local keywords such as “residential carpet cleaning,” “professional upholstery cleaning,” and “tile and grout cleaning Gold Coast.”
- Improved existing content and replaced low-quality sections with engaging, keyword-optimized copy.
- Created blog posts and service pages to establish VIP Carpet Cleaning as an authority in the industry.
- Optimized meta titles and descriptions for better search visibility.
3. Optimizing Service Page Layouts
- Redesigned service pages with structured content.
- Added engaging CTAs to encourage customer inquiries.
- Created individual service pages for each cleaning category.
- Integrated contact forms, business hours, and social media links to enhance user experience.
4. Strengthening Social Media Presence
- Optimized and updated VIP Carpet Cleaning’s social media platforms:
- YouTube
The Results: 7 Months of Transformation
Since implementing our strategy, VIP Carpet Cleaning has seen remarkable improvements:
- Increased traffic by 88%.
- Ranked in the Google Maps Local 3-Pack for relevant keywords.
- Generated 13 five-star Google reviews.
- Increased phone call queries by 112%.
- Boosted revenue by 70%.
Ready to Grow Your Local Business?
If you want to connect with more local customers and boost your revenue, optimizing your digital assets for local searches is crucial.
We’re here to help.
Contact us today at jmurphy@seo-squirrel.com or request a quote through our website!